Healthcare vertical expertise
Helping You Succeed in the Healthcare Vertical
The U.S. Healthcare industry represents one of the largest vertical markets with healthcare organizations expected to spend over $50B on information technology alone in 2008. However, this market is made up of a vast and complex network of sub-markets, each with very different objectives, business models, needs and business problems to solve.
To be successful selling and delivering products and solutions to this lucrative but challenging market, companies must develop a deep understanding of the market dynamics and laser-focus on the right segments, buyers and problem/solution offerings that will allow them to establish a critical mass of market traction and penetration.
ReachSolutions can help companies build reach success in the Healthcare marketplace in the following ways:
Market Assessment and Validation
- Assessing the market
- Sizing and segmenting the market
- Evaluating the market opportunity
- Assessing challenges, constraints and requirements for success
- Validating the market
- Validating demand and resonation of value-proposition
- Assessing competition, constraints and likely investment requirements
- Prioritizing potential approaches to the market
- Determining appropriate focus on target markets, solution areas and discrete buyer
Market Strategy Development
- Developing an actionable comprehensive and cohesive go-to-market business strategy focused the healthcare marketplace, including:
- Market segmentation, positioning and focus
- Sales and business development approaches
- Marketing approaches and tactics
- Alliance and channel development focus
- Product/solution delivery approaches
- Investment requirements and ROI
- A detailed, milestone-driven, tactical plan to ramp up
- Implementing an integrated, corporate-wide strategic planning process » click here to learn more
Market Execution
- Assessing your Healthcare business area capabilities, including sales/BD, marketing, alliances, solution/product delivery, and organization/infrastructure
- Implementing successful lead generation and qualification strategies and tactics
- Implementing a focused marketing program that uniquely positions and builds the brand of the company, including:
- Value propositions that resonate in the market
- A marketing strategy that most effectively applies marketing investments
- Collateral and sales materials targeted to highest potential opportunities
- Develop and turn-keying successful sales, marketing, channel and delivery organizations
- Develop sales strategy and tools
- Establish sales pipeline and forecasting methods
- Develop key team and sales infrastructure