Public Sector expertise
Helping You Succeed in the Public Sector
Companies that invest and build businesses in the public sector the right way gain access to one of the most lucrative and consistent sources of revenue available. ReachSolutions has an unparalleled track record helping commercial clients build successful, sustainable businesses in the public sector, including:
- Federal Government Market
- State and Local Government Market
- Education Market
- Global Public Sector
We can help you if you are looking to:
- Enter the public sector marketplace » learn more
- Expand or improve your existing government-focused business » learn more
What We Do for Clients With Emerging
Public Sector Programs
We help companies with emerging Public Sector programs:
- Assess their true market opportunity and their requirements for success
- Precisely focus on target markets, agencies, programs and solution areas
- Develop an actionable cohesive overall business strategy for the Federal marketplace
- Develop a detailed, milestone-driven, tactical plan to ramp up
- Ensure that they are making the RIGHT investments in the RIGHT places
- Ensure precise focus on the highest-value alliances and channel development tactics
- Ensure that effective and repeatable public sector sales and business development approaches are used
- Employ successful lead generation and qualification strategies and tactics
- Develop and implement a focused marketing program that uniquely positions and builds the brand of the company
- Develop and communicate the right value propositions that resonate in the market
- Design a marketing strategy that most effectively applies marketing investments
- Design collateral and sales materials that address government problems in a compelling way
- Identify and implement the highest-value marketing activities and tactics
- Build a successful sales, marketing, channel and delivery organization to execute
- Identify the infrastructure (e.g., contracts, clearances, etc.) required to do business with Federal, State and Local, and Education organizations
- Determine the most critical investment requirements and build the ROI analysis to ensure expectations are met
- Pursue the right economic model for profitability and growth in the unique Federal, State and Local and Education markets
- Evaluate the potential, effectiveness and scalability of their overall government program
- Build a sustainable, successful government-focused business
Client success Examples
Go-to-Market Business Strategy for a Leading Enterprise Software Firm » view
Market Validation for Travel Management Solutions Firm » view
What We Do for Clients With Established
Public Sector Businesses
We help clients with established businesses in the public sector increase revenue, improve operational and delivery effectiveness and achieve greater value.
Specifically, we help clients with established public sector businesses:
- Transform and position their business to meet the rapidly evolving solutions focus of public sector buyers
- Implement a balanced-scorecard-driven business strategy that links objectives of operating executives to the overall goals of the firm
- Fully leverage and create synergies from core competencies and firm-wide assets across multiple (and newly acquired) lines of business
- Build “aligned” marketing programs that are in sync with the market, the overall business strategy, the core assets, the organization and the business model of the firm
- Implement customer relationship management programs that enable them to identify and build stronger, long-term relationships with their most valuable and strategic customers
- Develop compelling strategic positioning and messaging for sales and marketing that clearly differentiates the core capabilities of the firm and resonates with the market
- Institute repeatable best practices for sales, business development and alliances that increase revenue, as well as lead generation, qualification, capture rates
- Institute repeatable best practices for delivery and account management that reduce risk and enable account penetration and cross-selling of firm-wide capabilities
- Create a driven, solutions-focused sales engine, transforming passive sales and marketing approaches to a proactive ones
- More effectively leverage alliances as a key component of the overall business
- More effectively leverage sales and marketing activities across stove-piped operating units
- Create greater value for the business
Client success Example
Federal Program Assessment for Fortune 50 Technology Manufacturer » view
Building a successful, scalable business in the government market is both an opportunity and a challenge. The government market is unique in ways that go beyond the differences between most vertical market segments. More like a new geographic market than a vertical, the government market has different cultures, languages, rules, values, buying motivators, buying processes and other barriers that new entrants must adapt to. Channel and alliance partners are quite different in the government space, with different business models, motivators, contractual relationships and degrees of influence than their commercial counterparts—all of which often implies the need for an independent channel strategy for government. Government deals have the potential to be larger but the sales cycle may be considerably longer and more difficult to influence than commercial cycles. Moreover, the government market offers a blend of short-term tactical and longer-term, programmatic revenue flows to tap into, which requires a strategic balance of varying approaches. Companies intending to build a successful business in this unique market need to have a clear, focused strategy.